about{us}
The Idea Studio is a content writing, branding and communications agency with a passion for customer-centric solutions. We are grounded in the belief that any brand, no matter how large or small, can deliver a holistic experience through its communications and customer touchpoints.
Our content writing agency focuses on creating high-quality communications for brands across various industries. Our brand identity solutions are geared towards start-ups, boutique retail chains, hospitality and more.
we are {commited}
Our goal is to provide every client with useful content, branding or CX solutions, always keeping in mind that there is only one boss- The Customer.
we are {enthusiastic}
Our favourite part of what we do is being introduced to a variety of exciting brands and markets, to understand how they function, analyse their goals and decipher how best we can add value.
we are {innovative}
By combining content, branding and customer experience under one roof, we offer a unique blend of solutions that puts customers at the center of a brand’s focus and provides messaging that is consistent with the brand’s DNA.
to tell your brand’s story.”
our{clients}
an idea”.
– Earl Nightengale
Masilo
Fashion And Apparel, Luxury And LifestyleBlog Articles
Rose
Luxury And LifestyleCopy, Valentine's Day Ad Campaign, Website
Dr. Vaidyas
FMCGWebsite Content, Brand Manual, Brand Voice Strategy, Internal Customer Communications Content, IGTV Strategy
Conde Nast Traveller India
Publications, Travel And HospitalityArticles, Advertorials
Camessi
Fashion And ApparelLuxury & Lifestyle
Digital Brochures, Instagram Campaigns, Product Collection Stories
Design One
Fashion And Apparel, Luxury And LifestyleIGTV strategy, Website Content, Product Descriptions
Taj Holidays
Travel And HospitalityBlog Articles
StayVista
Travel And HospitalityWebsite Content Strategy, Property Descriptions, Blogs & Marketing Communications
Isprava
Real EstateBlog Article
content{writing}
because nothing worth reading ever
came out of a content mill.
CX{consulting}
- 01
what is CX?
Customer Experience, (CX) at its core, is about how a customer ‘feels’ when they interact with your business or brand, across various touchpoints.
- 02
why is it important?
Designing Customer Journey Maps and analysing customer insights, helps brands
fulfil the promises they make by aligning their values with their customer interactions. - 03
what’s the goal?
Optimizing customer experiences through qualitative research, customer insights, quantitative metrics, touchpoint analysis and employee enabling, produces results without breaking the bank.
- 04
what we do.
Using various CX tools, we help brands enhance their overall Customer Experience, so that they can significantly improve customer retention & brand recognition.
- 05
all for customer delight!
We believe that delivering consistent messaging with every interaction is key to a brand’s overall success.
Elevate your brand’s CX
+ learn{more}
our{founder}
“No matter what people tell you,
words and ideas can
change the world.“
– Robin Williams
client{testimonials}
“After my first conversation with Aarti, I realised that I had found the perfect copywriter! Aarti was able to accurately understand our brand ethos and, perhaps more importantly, beautifully express those values in her copy. I’m very excited and look forward to working with her in future.”
“Aarti- Thank you for making Ace Defence happen! You have been so prompt and treated the project like your own. You worked endless hours to give us multiple amazing ideas overnight- something we really appreciate as ours was a time sensitive project. You came up with so many options that it made it hard for us to choose! Thank you for always being there- we know we can always count on you and that you’ll get it right in the first go :)”
“Startups need things done and done fast. For us at Dr. Vaidya’s it has been great to work with Aarti at The Idea Studio because she understands this very well. We can count on her for defining & implementing content strategy to get the desired results, without worrying about TIME. She is always committed regardless of the project- be it Website content & design, CRM communications or even a company podcast. Look forward to much more together.”
“It was wonderful having Aarti write for our blog on sharing the joy of motherhood. Being a mama of two (and a big fan of our products!) she was familiar with the brand’s philosophy and style, which made it really easy to work together. She’s committed, punctual and a true perfectionist, and we love that about her. Thank you so much for your contribution and being a part of our little Masilo family, Aarti! We look forward to a long term association :)”
“Working with Aarti is always a pleasure. Her ideas are novel and her execution is flawless. Her clarity in communicating and creating SOP’s makes bringing her ideas to life a breeze! I look forward to working with her in the future !”
